Bitcoin has recently recovered to $63,000 after dipping to $59,000, but a surprising trend has emerged. Google searches for “Bitcoin” have dropped to a yearly low, even as its price rises. This lack of retail interest contrasts with the frenzy seen in 2017, when Bitcoin’s price surge drove public curiosity. The muted search volume suggests that while institutional interest may remain strong, retail investors are showing less enthusiasm this time around, leaving questions about the sustainability of this rally.