Tether Operations Limited, the issuer of the world’s largest stablecoin, USDT, has signed a Memorandum of Understanding (MoU) with Reelly Tech, a leading B2B real estate platform in the UAE.
Notably, the collaboration aims to integrate USDT into property transactions, offering streamlined processes for agents and buyers in one of the region’s most dynamic markets.
Under this initiative, more than 30,000 real estate agents using Reelly Tech’s platform will gain access to tools and training designed to facilitate stablecoin transactions in real estate.
Meanwhile,this includes an interactive educational series, which will provide agents with insights into the practical applications of stablecoins for secure and efficient property purchases.
How Tether and Reelly Tech Collaborating Could Enhance Efficiency in a Growing Market
Reelly Tech connects real estate agents with over 1,450 projects, providing AI-powered analysis, branded presentations, and professional development resources. With agents facilitating approximately 95% of real estate transactions in the UAE, integrating USDT is expected to improve transaction speed and efficiency while reducing costs for buyers and developers.
The partnership comes as the Dubai real estate market experiences unprecedented growth. By leveraging blockchain technology, Tether and Reelly Tech aim to capitalize on this momentum and promote stablecoin adoption in property transactions.
A Growing Hub for Digital Assets
The UAE ranks third globally in cryptocurrency adoption, according to Tether’s February 6 announcement.
With its proactive regulatory framework—led by the Abu Dhabi Global Market (ADGM) and Dubai’s Virtual Asset Regulatory Authority (VARA)—the country has attracted major digital asset firms, driving the region’s crypto market to $338 billion.
Tether’s recent initiatives in the Middle East include the FSRA’s acceptance of USDT as an Accepted Virtual Asset (AVA) in ADGM and partnerships with RAK DAO in Ras Al Khaimah to promote education on Bitcoin and stablecoins.
Industry Leaders Weigh In
“We are excited to collaborate with Reelly Tech to drive blockchain innovation in the UAE’s rapidly evolving real estate sector,” said Paolo Ardoino, CEO of Tether. “This initiative reflects our commitment to advancing resilient digital economies by empowering individuals and businesses with the tools and knowledge to thrive in a digital world.”
Vitaliy Ryzhak, CEO of Reelly Tech, added, “The joint launch of the training program is only the first step. The UAE real estate market is experiencing dynamic growth, attracting large amounts of capital from around the world. We aim to make international real estate investment safe, efficient, and easy by creating tools for integrating USDT into real estate transactions.”
