The crypto world is buzzing after the launch of the Trump meme coin, which quickly racked up billions in trading volume. Now, the excitement has reached new heights with the filing of an exchange-traded fund (ETF) focused entirely on this controversial coin. Trump’s strategy to cash the hype worked well as both his family coins played the dump-and-pump show well. While TRUMP got thumps down MELANIA got the investor’s trust as it was launched by the first lady.
Last year the SEC made a historic move to approve the Bitcoin and ETH ETF which gave the crypto market immense capital and adoption. It is expected that the Trump administration will use the ETF game to gain profit and recover their election spending.
Let’s break it down in simple terms.
A Coin with Controversy
On January 17, the Trump meme coin was introduced to the crypto market, gaining instant popularity. President Donald Trump 
Donald Trump Donald Trump is an American former president politician, businessman, and media personality, who served as the 45th president of the U.S. between 2017 to 2021. Trump earned a Bachelor of science in economics from the University of Pennsylvania in 1968. Trump won the 2016 presidential election as the Republican Party nominee against Democratic Party nominee Hillary Clinton while losing the popular vote. As president, Trump ordered a travel ban on citizens from several Muslim-majority countries, diverted military funding toward building a wall on the U.S.–Mexico border, and implemented a family separation policy. Trump has remained a prominent figure in the Republican Party and is considered a likely candidate for the 2024 presidential election President promoted it on his social media, which helped it skyrocket in trading activity. However, this coin has sparked debates about ethics since Trump and his family could financially benefit from its success. Things got even more interesting when Melania Trump launched her own MELANIA coin shortly after, stirring even more controversy.
The ETF Filing
REX Financial and Osprey Funds wasted no time filing for a Trump meme coin ETF with the U.S. Securities and Exchange Commission (SEC) on January 21. The proposed ETF aims to capitalize on the coin’s popularity, betting on its potential as a high-demand asset. The filing also revealed plans for additional crypto-centric funds targeting assets like Bitcoin, Ethereum, Dogecoin, and Bonk.
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What This Means for Crypto Regulation
This ETF proposal comes as issuers explore opportunities under a potentially crypto-friendly administration. Bloomberg Intelligence analyst James Seyffart noted that Wall Street players are eager to test the limits of the current regulatory scene. However, he cautioned that even a more friendly SEC may not approve products tied to newly launched speculative meme coins like Trump and Melania tokens.
The Trump ETF is part of a larger wave of digital-asset ETF filings. Over 30 new applications, including those focused on Solana and XRP, have been submitted recently. Major players like ProShares and CoinShares are also eyeing this space, signaling a growing interest in crypto ETFs.
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